Fuel was tasked with designing and developing a website and mobile app for NASCAR called Acceleration Nation. I was brought onto the project as lead designer to complete updates to the existing website and app.
The responsive website connects with youth 8-12 years old allowing fans to get to know their favourite racers, tracks, and get the latest updates on NASCAR news and videos. The app features driver info, cars, tracks, and an interactive racing game. The site and app also include features that makes it extremely simple to keep track of upcoming races, and where to view them.